Explainer video Tech & SaaS
Explainer video for tech, SaaS and software
We explain your software so that even procurement nods. Not a UI walkthrough, but problem, solution and outcome in 90 seconds — in German and English, cinematic not cartoony.
Unternehmen, die uns vertrauen
Brief overview
Already explained for Pega Systems, Ada Health, PYUR and the Commerzbank Mobile Banking App.
A tech and SaaS explainer video tells the value proposition of your software in 60 to 120 seconds. It shows which problem you solve and what changes afterwards for your customers — without a feature list and without a click demo. We shoot realistically and cinematically, often as a hybrid of live action and cleanly animated UI inserts.
Definition
Explainer video, product demo, brand film — where is the difference?
An explainer video answers one question: why is your software worthwhile for my team? It spans the arc from problem to solution to outcome in 60 to 120 seconds. No feature tour, no slide show.
A product demo shows every click in the interface. It is a sales tool for the late funnel. The explainer video works earlier: it sparks interest before anyone even opens the tool.
The best Image Film sells your brand, the explainer video sells the concept. Both complement each other. We shoot realistically and cinematically, often with real people plus cleanly animated screen inserts — no 2D cartoon.
What makes a good Tech/SaaS explainer video
Good explainer videos stick in your customers' heads longer than two minutes. They show a problem that hurts and a solution that sounds plausible. Five things decide the impact.
- A clear problem-solution-outcome story instead of a feature dump or buzzword bingo.
- Realistic, cinematic visual language — no generic 2D cartoons or stock footage.
- German and English master versions, produced in parallel, not as an afterthought translation.
- Sub-30-second cuts for LinkedIn, ads and sales DMs, from the same shoot.
- Brand-consistent typography, colours and tone — fits website, pitch and helpdesk.
When an explainer video pays off for you
Four typical moments where a good explainer video earns its budget — from the first login to the VC pitch.
Onboarding and first run
New users understand in 90 seconds what the software does for them. Time-to-value drops, activation rate rises measurably.
Sales pitch and distribution
Account executives send the film before the discovery call. The buyer comes prepared, the call starts two steps later.
Investor pitch and VC story
Before the round you need a video that carries the thesis in 60 seconds. It opens the deck and stays in the partners' minds.
Customer education and helpdesk
One explainer video per core feature reduces ticket volume. Support replies with a link, the user understands immediately.
How your explainer video is made
How we produce your explainer video
- 01Schritt
Initial consultation and story audit
We clarify target group, job-to-be-done and distribution. Then we say honestly whether an explainer video is the right format or a product demo would be better.
- 02Schritt
Script and concept
We write problem-solution-outcome in plain language, German and English in parallel. Storyboard plus shot list, approved before the first shooting day.
- 03Schritt
Shoot
Small crew, one to two shooting days, live action plus clean UI captures. We shoot in the office, at the client or in the studio — no generic greenscreen look.
- 04Schritt
Post-production and versioning
Editing, sound design, motion inserts, grading. You get a 90-second main version plus sub-30 cuts in 16:9, 9:16 and 1:1 — ready to deploy.
What does an explainer video for Tech and SaaS cost?
An effective explainer video starts in the low to mid five-figure range. The price depends on shooting days, number of languages, UI animation and sub-cuts. We show you transparently where every euro goes and where you can save without losing impact.
Where your explainer video works
An explainer video is not a one-off asset. One shoot produces six touchpoints in the funnel — from the first click to the conference stage.
Website hero
The explainer video above the fold replaces three paragraphs of copy. Visitors understand in 20 seconds whether you are a fit.
Sales decks and discovery calls
AEs open the pitch with 90 seconds of plain language. The buyer needs fewer slides, conversion rises.
Onboarding flows
In the sign-up or first login modal: a short film that pulls time-to-value from days to minutes.
Helpdesk and knowledge base
One sub-30 cut per core feature in the help article. Support deflects tickets, users learn faster.
LinkedIn and paid ads
Native 9:16 and 1:1 cuts reach product marketing leads and founders where they already scroll.
Conferences (OMR, SaaStr, re:publica)
On stage, at the stand or in the sponsor loop: a strong opener replaces half the stand staff.
Why Tech and SaaS brands shoot with us
- We explain complex products clearly — filmed for Pega Systems and Ada Health.
- App and mobile experience from films for PYUR and the Commerzbank Mobile Banking App.
- Bilingual production (DE/EN) from international projects with Automattic and Pega.
- Realistic, cinematic visual language — no generic 2D cartoon look.
- Berlin crew that knows tech locations, screen reflections and open-space acoustics.
Frequently Asked Questions
Frequently Asked Questions
For website and LinkedIn 60 to 90 seconds. For onboarding and helpdesk 30 to 60. For investor pitches up to 120. We usually deliver a main version plus sub-30 cuts.
Usually both. Real people provide trust, animated UI inserts explain the product. Pure 2D cartoon we deliberately avoid — it rarely suits tech buyers.
Standard is four: DE-long, EN-long, plus one 30-second cut each for social. We produce both languages in parallel, not sequentially — that saves budget.
If your founder or head of product is good on camera, we use their voice. Otherwise we work with professional DE and EN voice artists from our pool.
Website hero for awareness, LinkedIn cut for consideration, sales DM and discovery-call opener for decision, onboarding modal for activation. We deliver all cuts.
From briefing to master plan realistically six to nine weeks. If a launch or pitch is pressing, we shoot in four. State the deadline at the initial consultation.