Image Film
Tech & SaaS
Brand film for Tech & SaaS
We shoot the brand film that turns your software into a brand — for pitch, sales and careers page. Not a demo recording, but attitude, a face and a promise in 90 seconds.
- Already filmed for Ada Health, Pega Systems and INIT AG.
Companies that trust us
Brief overview
A Tech and SaaS brand film shows what your product stands for, not how it works. It turns a cloud solution into a brand with a face: founders, team, mission. This wins trust with investors, enterprise buyers and the developers you want to hire.
Definition
Brand film, product demo, explainer video — what is the difference
A brand film sells your brand, not a feature. It says why you exist and who you are here for. The product demo shows clicks. The brand film shows conviction.
A Explainer Videos breaks a concept down, often animated. It is a tool, not a statement. Your brand film, on the other hand, is the face of your company: real people, real voices, real context.
The generic corporate brand film fails with tech buyers. They spot buzzwords in three seconds. We shoot the way your target audience thinks: concrete, honest, with substance.
What makes a good Tech/SaaS brand film
Good tech brand films pass the bullshit test of your own developers. They show substance instead of buzzwords and tell a clear thesis. Four things decide the impact.
- One thesis per film — not a feature catalogue, but a promise that sticks.
- Real faces from the team instead of stock footage or generic actors.
- Visual language that matches the product world: code, interface, hardware, office, customer context.
- A tone that supports sales, recruiting and investor pitch at the same time.
When it pays off
When a brand film pays off for you
- 01Step
Series A or B storytelling
Before the funding round you need a face for the numbers — a film that gets your thesis to the point in 90 seconds.
- 02Step
Re-positioning after pivot
When product, target group or name changes, the brand film explains the new story more clearly than any whitepaper.
- 03Step
Enterprise sales material
In the enterprise pitch, trust decides — your film delivers it before the first slide is shown.
- 04Step
Recruiting amplifier
Senior devs decide based on culture, not benefits. Show them who they will be shipping code with tomorrow.
How your brand film comes together
How we shoot your brand film
- 01Step
Kick-off call
We listen first: product, target group, pitch status and competition. Then we say honestly whether a brand film is the right tool.
- 02Step
Concept
We develop a thesis, not a whiteboard pitch. Architecture, team and customer reality are condensed into one visual idea.
- 03Step
Shoot
Small crew, thorough preparation, little studio feel. We shoot in the office, at the client, or where your software has impact.
- 04Step
Postproduction
Editing, sound design, grading and optionally motion for UI shots. You get 16:9, 9:16 and 1:1 — ready to deploy.
What does a Tech/SaaS brand film cost?
An effective Tech brand film starts in the mid five-figure range and scales with shooting days, locations and animation. We show you transparently what each item costs — and where you can save without losing impact.
Use cases
Where your brand film works
- 01Step
Website hero
The film above the fold replaces three paragraphs of copy — visitors understand you in 20 seconds.
- 02Step
Investor pitch
Open your pitch deck with substance instead of slides and win the first two minutes of attention.
- 03Step
Sales enablement
Account executives send the film before every discovery call — the briefing takes care of itself.
- 04Step
LinkedIn
Native cuts in 9:16 and 1:1 reach decision-makers where they already scroll.
- 05Step
Conferences (re:publica, OMR, SaaStr)
On stage, at the stand or in the sponsor loop: a strong opener replaces half the stand staff.
- 06Step
Recruiting
On the careers page, in the job ad header and in active sourcing DMs — the film pre-qualifies.
Why Tech and SaaS brands shoot with us
- We understand your product — filmed for Ada Health, Pega Systems and INIT AG.
- Mobile-first experience from apps like Synchron, PYUR and Commerzbank Mobile Banking.
- International brand sensitivity through projects with Automattic and Little Sun.
- Berlin crew that knows tech locations, open-space acoustics and screen reflections.
If the face behind the vision should be visible alongside the product, a CEO Portrait complements the brand film — or a Brand film for the big campaign.
References
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Frequently Asked Questions
Frequently Asked Questions
From briefing to finished master, plan realistically six to ten weeks. If a pitch deadline is pressing, we shoot in three. State the deadline at the initial consultation.
For website and LinkedIn 60 to 90 seconds. For investors and conference openers 90 to 120. We usually deliver a main version plus short cuts in 30 and 15 seconds.
The entry point is in the mid five-figure range. Shooting days, locations, animation and voiceover influence the price significantly. You can find cost examples on our costs page.
Both if possible. Founders give vision, the team gives substance. For Series A films we recommend the founder at the centre, for scale-ups the team in action.
Yes, if you think about it from the start. We plan interviews and B-roll so that a second cut for careers page and job ads is created — without a second shooting day. More on the page Recruitment film IT, Tech & Developer.
Related services
Recruitment film IT, Tech & Developer — you only win senior devs with real team voices.Explainer video Tech & SaaS software — when your product needs explaining before it can be sold.Brand film — the major brand film for campaign, launch or re-positioning.CEO Portrait — the face behind the vision for founders and managing directors.Product video — when it's not the brand but the product itself that takes center stage.Image Film for Fintech & Finance Startups — software that moves money and needs extra trust to do it.Product video or image film? — Our magazine guide helps you decide.What Is an Image Film? — Definition, examples and use cases in the ROCC Magazine.