Recruiting Films
Apprentice Recruitment Film
Apprenticeship positions that really reach applicants between 15 and 20
Job ads are no longer enough. Gen Z scrolls past. Anyone who wants to attract apprentices has to show how the company smells, sounds and feels. We produce apprentice recruiting films that bring real apprentices in front of the camera — and move school leavers to apply.
- Emotional stories that stick in the memory
- Innovative technology for impressive results
- Your partner for first-class film productions
Companies that trust us
Brief overview
An apprentice recruiting film is a professionally produced video of 60 to 120 seconds that shows your apprenticeship from the perspective of real apprentices. It runs on the careers page, on social media, at training fairs and in schools. Goal: suitable applications rather than more applications.
What makes it different
An apprentice recruiting film doesn't address skilled professionals. It addresses 17-year-olds.
General recruiting films aim broadly: skilled professionals, career changers, specialists. An apprentice recruiting film aims narrowly: pupils, school leavers, young people in the orientation phase. The language is different. The imagery is different. The hero figure is different.
Your apprentices are at the centre. They show their everyday work, their team, their training years. This creates identification. School leavers see: this is what my first year on the job could look like. It is precisely this identification that decides whether someone applies — or keeps scrolling.
Occasions
When an apprentice recruiting film is worthwhile
Four situations in which a video makes the difference.
Training start in September
The application phase starts twelve months in advance. Anyone who needs apprentices in September should be visible by spring at the latest. A film that is live on the career page works for you around the clock.
Career and training fairs
At the trade fair, a lot is said and quickly forgotten. A video runs as a loop at the booth, stays in mind and sends interested people back to the careers page later.
Job profiles that need explaining
Mechatronics technicians, IT specialists, industrial clerks — professions that pupils can't grasp from the job title alone. In 90 seconds, a film shows what happens in everyday life. That is more than ten pages of apprenticeship description can deliver.
Correct the image
Some industries struggle with prejudices: too dusty, too hard, too old-fashioned. A film with real apprentices clears that up without saying a word about it. Images win against clichés.
Process
To your apprentice film in four steps
- 01Step
Initial consultation and briefing
We clarify which job profiles you need to fill, which apprentices can appear on camera and where the film will run later. Careers page, Instagram, trade fair — each channel needs different cuts and formats.
- 02Step
Concept and shooting schedule
We develop the story. Which scenes tell what your everyday work looks like? Which apprentice voices carry the film? You get a concept that you approve before the shoot. No surprises.
- 03Step
Shooting day at your premises
One to two shooting days, usually at your company. We come with a small team. Your apprentices work, we film along. Interviews in between. No set setup that slows down everyday operations.
- 04Step
Editing, feedback, delivery
First cut after 10 to 14 days. You see it, give feedback, we adjust. In the end, you get the main version plus cuts for social media and a trade-fair loop. Ready to upload.
How much does a recruiting film cost?
The honest answer: it depends on scope, shooting days and effort. We've written the ranges down openly — including a configurator that gives you a first ballpark figure for your apprentice film.
Delivery channels
Where your apprentice recruiting film works
One film, six channels. From the main video, we create the cuts for every touchpoint of your target audience.
Career page
As a hero video at the top of the apprenticeship page. Increases dwell time and the click rate on "Apply now".
Vertical 9:16 cuts for reels and stories. Your apprentices on your own channel — and in paid ad formats.
TikTok
15 to 30-second clips for the platform where your target audience really spends time. Sound on. Captions burned in.
Recruitment fairs
A loop on the screen at your trade-fair stand. Draws attention before anyone is standing at the stand — and delivers the conversation starter for free.
School partnerships
In careers information lessons or during school visits. Three minutes of film replace 30 minutes of PowerPoint and stick longer.
Teacher recommendation
Careers guidance teachers recommend what they themselves have understood. A clear film makes your training offer recommendable.
We've been shooting recruiting films since recruiting films existed
For GLX, Medneo, Allianz, INIT, the Berlin Job Centre and many others, we have produced recruiting and training films. We know the questions HR asks before they ask them: How do we get the apprentices in front of the camera? How does it not sound like advertising afterwards? What happens if the apprentice leaves the company before the edit?
A permanent team for concept, directing, camera and editing — no chain of subcontractors
Ready in ten to fourteen working days from the shooting day
Main film plus social cuts and a trade-fair loop from one shoot
Shooting days at your premises throughout Germany
Initial consultation free — even if you don't end up filming with us
References
More recruiting films
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Frequently Asked Questions
What HR teams ask us most often
A professionally produced video that makes your apprenticeship positions, everyday working life and company culture visible to young applicants. Goal: authentically reach pupils and school leavers and convey a realistic impression of the apprenticeship and the company.
Three things: more reach in the target group (video beats text on every social platform), more suitable applications (because your apprenticeship is understood before someone applies) and fewer drop-outs in the first weeks (because expectations match reality).
For everyone who wants to win young talent. Particularly useful in industries with high competition for apprentices or with job profiles that need explaining — from the industrial company to the public authority, from the trades to the healthcare corporation.
The target group. A recruiting film often addresses skilled professionals broadly. An apprentice recruiting film aims narrowly at pupils, school leavers and career starters. Language, imagery and hero figure differ. If you need both, we combine them in one campaign — see also Employer branding film.
Real apprentices, typical tasks, team, working environment, everyday training. What glossy advertising never achieves: the feeling that it's honest. We deliberately avoid staged scenes and stock visuals.
Main version: 60 to 120 seconds for the careers page and trade fairs. Social cuts: 15 to 30 seconds for Instagram and TikTok. From one shoot, all lengths are created.
Careers page, training portals, Instagram, TikTok, LinkedIn, school partnerships, training fairs, recruiting ads. One video — many touchpoints.
Credibility. Your apprentices have to sound like your apprentices, not like a commercial. That requires preparation, a small team on set and trust in front of the camera. That's exactly what we work on the most.