Recruiting Films
Recruiting Film Costs · Berlin
What does a recruiting film cost? Clear prices for clear results.
The skills shortage costs you more than any film. Every unfilled position ties up resources, slows growth and burdens your team. A recruiting film – or recruiting video – is not an expense. It is the cheapest way to find the right people. Here you can see what it costs and what you get for it.
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Brief overview
What is a recruiting film?
A recruiting film is a short corporate film that presents a role, a team, or you as an employer in a way that gets the right people applying.
Instead of stock footage and clichés, real employees stand in front of the camera and tell you what everyday work really looks like at your company. Common formats range from a job portrait for a single position, to an employer film with multiple protagonists, to a recruiting campaign for different roles and locations. The film is shown wherever your applicants are looking: on the careers page, in job boards, and on LinkedIn, Instagram or TikTok.
This scope also determines the cost — how many stories you tell, how many shoot days and locations are needed, and how many formats you deliver in. ROCC Film produces recruiting films from Berlin and shoots nationwide.
Recruitment Film Prices 2026
All prices net. Full service from consulting to final approval. No hidden costs.
Insights
Insights from our recruiting film productions
Real stills from our productions — a look at the style, standards, and signature of ROCC Film.
Recruitment Film Prices 2026
Three packages. From job portrait to employer-branding campaign.
- 01Step
Job Portrait – From €8,000
1 shooting day · 60–90 sec. One employee, one workplace, one authentic story. Perfect for individual job postings on careers pages and job boards. Included: strategic initial consultation with the HR team. Concept and interview guide. 1 shooting day on site at your company. Direction with on-camera coaching for employees. Editing, colour correction, sound design. Licensed music. 2 feedback rounds. Delivery 16:9 + 9:16 (careers page + social).
- 02Step
Employer film – €10,000 – €18,000
2–3 shooting days · 90–180 sec. Your company as an employer: culture, team, values. With several protagonists and locations. The recruiting video that also does employer branding. Everything from „Job Portrait“, plus: Extended concept phase with employer branding consulting. 2–3 shooting days, several departments/locations. 3–5 protagonists (real employees). Interview soundbites or voice-over. 3 feedback rounds. Social media cuts in 3 formats. Subtitles for silent playback (LinkedIn, Instagram).
- 03Step
Recruitment campaign – from €18,000
3–5 shooting days · multi-film package. The complete solution: a main film plus several short films for different job profiles, departments or locations. Including a performance strategy. Everything from „Employer film“, plus: 3–5 shooting days with an extended team. 1 main film + 3–5 short films per job profile. Funnel strategy: awareness → consideration → application. Performance consulting (social ads setup). Unlimited feedback rounds. Multi-format package (long + 5–8 social cuts).
Budget under 6,000 €? A good recruiting video is also available as social media content.
Cost structure
What's behind the price of a recruiting video?
- 01Step
Consulting and concept (~10%)
Employer-branding analysis, target-audience definition, interview guide, shooting schedule. The phase where we understand who you're looking for – and why someone should join you.
- 02Step
Filming (~55%)
Direction, camera, lighting, sound – and most importantly: making real employees look natural and charming on camera. That's our specialty.
- 03Step
Post-production (~30 %)
Editing, color grading, sound design, music, subtitles. Plus social media adaptations in all formats – so a single shooting day delivers maximum output.
- 04Step
Music and licenses (~5%)
Professionally licensed music that matches your company's mood. Royalty-free, all usage rights included.
What influences the price of a recruitment film
The biggest variable isn't the equipment – it's how many stories you want to tell.
One job profile or the whole company?
A job portrait – one employee, one workplace, one story – needs one shooting day. An employer-branding film with three to five people from different departments needs two to three. A recruiting campaign with separate films per job profile needs three to five. More people, more locations, more shooting days – that's the biggest price driver.
Real employees or actors?
For recruitment films we almost always work with real employees. That saves casting costs – and creates the authenticity that convinces applicants. Our founder Christian has experience as an actor and director. He knows how to put inexperienced performers at ease on camera. That makes the difference.
How many versions do you need?
The film for the careers page is usually just the start. Portrait-format cuts for LinkedIn or Instagram, subtitles for silent playback, a short loop for the job fair – every additional version means additional editing and another round of approval. So tell us your distribution channels before the shoot: whatever's planned from the start comes straight out of the existing footage – instead of having to be reshot later.
Start with an employer film (€10,000–18,000) that shows your company as a whole. Individual job portraits and social cuts can be derived from it later – without a complete reshoot.
Return on Investment
Recruitment film vs. a classic job ad
A single job ad on StepStone costs around €1,500 for a 30 day run. If you advertise all year, you pay that several times over. A recruitment film works for 3 to 5 years instead: on your career page, on LinkedIn, on Instagram, at trade fairs, in presentations. Spread across its lifetime, your cost per hire drops with every role you fill with it.
200 €
Monthly cost on a €10,000 investment, spread over 4 years of use
75 %
of job seekers are more likely to apply if they've seen an employer video beforehand
–40 %
lower cost-per-hire at companies with a recruitment film on their career page
Why ROCC Film is the right choice for recruitment films
Most film productions make beautiful images. We also do something most can't: make real employees – not actors – look natural and convincing on camera. That's the biggest challenge in any recruiting video. And it's exactly what our background is built for.
We've produced recruitment films for Allianz, Jobcenter Berlin, GLX, Medneo, ADA Health and INIT – for DAX corporations as well as mid-sized companies. Industry-specific recruitment films are our strength: whether care, trades, industry or IT.
100% customer satisfaction on Clutch, Google and ProvenExpert. 20+ years of experience. Direct communication with the makers – no agency overhead.
References
More recruiting films
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Recruiting FilmsJan brings Kenvue's brands to retail and shows what key account management really means
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Recruiting campaign for the Berlin Jobcenter: twelve hidden-champion portraits make invisible jobs visible
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Recruitingfilm für GLX: 30 Sekunden Rennsportkino im Hochregallager, 400 Bewerbungen in drei Monaten
Recruiting FilmsRecruitingfilm für die Allianz: 540 Menschen, 140.000 Vorgänge am Tag, und Mitarbeiterstimmen, die den Branchen-Vorbehalt selbst auflösen
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Employer-Branding-Film für den vzbv: fünf Mitarbeitende erklären, warum Verbraucherschutz ein Grund zum Bewerben ist
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Recruitingfilm für Ada Health: ein Studiotag in Kreuzberg, an dem die ganze Belegschaft einen Satz gemeinsam zu Ende spricht
Image Film
Medneo - Recruiting Film
Frequently Asked Questions
What HR decision-makers ask us most often
A recruitment film at ROCC Film in Berlin starts at €8,000 net: one shooting day, a job portrait of 60 to 90 seconds, plus the edits for your career channels. An employer film with several people and locations runs €10,000 to €18,000. We set no upper limit: every additional shooting day costs €3,000 to €6,000, and every further job profile gets its own film.
Full service: strategic consulting with your HR team, concept development, interview guide, professional filming with direction, camera, lighting and sound, post-production with editing, color grading, sound design and licensed music, social media cuts and feedback rounds through to final approval. All usage rights included.
Usually 3 to 6 weeks from the initial consultation to approval. Of that, roughly 1 week goes to concept and preparation, 1–3 shooting days, and 2–3 weeks to post-production. Express productions are available on request.
Especially for mid-sized companies. Large corporations have strong employer brands, smaller companies have to show actively why they are an attractive place to work. A recruitment film starts at €8,000 net and works for 3 to 5 years. Spread across every role you fill in that time, your cost per hire drops with each one.
Ideally yes – because real employees are the most credible ambassadors for your company. But we know: not everyone feels comfortable on camera. Our founder Christian brings acting and directing experience and coaches your people on set until they come across relaxed and natural. Client feedback: "We never thought our employees would come across so well."
Absolutely. From the Employer Film package onward we deliver social media cuts in 16:9, 9:16 and 1:1 – with subtitles for silent playback. Optimized for LinkedIn, Instagram, Facebook, TikTok and YouTube. Performance consulting for social recruiting is included in the campaign package.
We produce industry-specific recruitment films for care and healthcare, trades and construction, industry and manufacturing, IT and tech, finance, public-sector clients and logistics. Every industry has its own challenges – and we know them.
Headquartered in Berlin, but we film throughout Germany. For Allianz in Munich, for GLX in logistics, for Jobcenter Berlin, for INIT and Medneo at various locations. We calculate travel costs transparently in the quote.