Recruiting Films
Employer Branding · Berlin
Employer branding Berlin
At ROCC Film, employer branding is more than recruiting. We create real emotional connections between people and employer brands – right here in Berlin. Our employer branding films tell authentic stories that touch talent and position companies strongly.
- Emotional Employer Branding Videos
- Innovative technology for impressive results
- Your partner for first-class film productions
Companies that trust us
Real Emotions
Employer branding that gets under your skin
A recruiting film is not an HR instrument. It is a window. Straight into the heart of your company culture.It doesn't show what you do – but who you are.And that is exactly what your future talents care about: Whom will I meet there? What is worth getting up for in the morning?We don't tell stories. We draw them out – from hallways, canteens, minds and conversations.Every look into the camera, every laugh in the background, every scene reflects personality.This is how an employer branding film is created that doesn't explain – but invites.
As a full-service production, we think along, feel along and go along. From the first briefing to the final colour correction. We get to know your team, your values, your vibe. Then we shoot, direct, improvise – all for a story that sticks. Because a really good recruiting film is not an image clip. It is a piece of identity. Real. Close. And sometimes a little crazy.
If not only the employer brand but also specifically young talent is to be addressed, an apprentice recruiting film can be a useful addition.
Brief overview
Employer Branding in Berlin: What Really Matters
Employer branding is the work on your employer brand — what you stand for as an employer and why people join you and stay. A film makes exactly that visible: culture, tone, and the people behind it are hard to describe, but easy to show.
In Berlin, competition for skilled professionals is especially direct: start-ups, tech companies, clinics, trade businesses and public administration are often after the same profiles. If you want to stand out here, you don't need a perfect facade — you need a credible look behind the scenes, and the best place to film that is wherever you actually work.
As a film production company from Berlin, we come to you — your office, your workshop, your site — instead of building a set. What comes out of it isn't a commercial about you, but a film with you.
The message first, then the camera
Before we start filming, we work out with you what you stand for as an employer: your strengths, your values, even the rough edges. This Employer Value Proposition (EVP) is the common thread running through the concept, interviews and visual language.
Real people instead of gloss
In front of the camera are your colleagues, not models. We take the nerves out of the interview and film in the real everyday workplace — that's the difference between credible and staged.
One shoot, many versions
One shoot produces the long version for your careers page and short cuts for LinkedIn, Instagram or job ads — in vertical format and with subtitles, because many videos play without sound.
Case Study · GLX
Fast. Furious. And above all, real!
Model, influencer, bomb disposal specialist – there are some pretty exciting jobs out there. How can you make the logistics industry, and GLX in particular, look sexy as an employer?
Preferably not at all! Because if there's one thing a recruiting movie has to be, it has to be authentic. This gives you the freedom to score with charming selfdeprecation. After all, if you know your weaknesses, you can play to your strengths even better.
This is especially popular with young target groups. Career starters, in particular, increasingly value conservative values such as security and team spirit.
And it is precisely in this area of tension that we have placed the story of our short but concise recruiting film for GLX, in order not only to attract the attention of the young target group, but also to convince them in the end with values and contents that they really share. By the way, all the actors are real GLX employees.
References
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Why ROCC
Why ROCC Film?
Basic version
We make the process as smooth and enjoyable for you as possible. We take care of all the intricacies, details and the unexpected (there always are) so you can relax and enjoy the ride.
Dedicated team
Our team is always ready to assist you and answer any questions you may have along the way. We believe in open communication and are always just a phone call or email away (even when we are not on set together).
Free consultation
We start every project with a free consultation to understand your vision and provide you with the ideal support for your project. We share our knowledge and experience to get you on the right track before our journey together even begins.
Frequently Asked Questions
Employer Branding FAQ
An employer branding film is a professionally produced video that presents a company as an employer. The focus is on corporate culture, values, working environment and the people in the company. The aim is to convey a credible picture of the employer brand.
An employer branding film helps make the company visible as an attractive employer. It strengthens the perception of the employer brand, builds trust and helps to address suitable applicants more specifically.
An employer branding film is suitable for companies that want to win skilled professionals, strengthen their employer brand or position themselves more clearly in the competition for applicants. The format is particularly useful in industries with a strong shortage of skilled workers or high competitive pressure.
An employer branding film focuses primarily on the employer brand, corporate culture and values. A recruiting film is usually more strongly geared towards directly addressing potential applicants and filling specific positions. In practice, both formats can complement each other well.
An employer branding film shows applicants authentically how the company really comes across as an employer. This facilitates emotional engagement, strengthens trust and can improve the quality of incoming applications.
A good employer branding film shows the working environment, real employees, team culture, values, leadership and insights into everyday working life. The key is that the film comes across as credible and conveys a realistic picture of the company.
An employer branding film can be used on the career page, on social media, in job ads, on LinkedIn, at trade fairs or in presentations. This allows the employer brand to be communicated consistently across various channels.
Production begins with content planning and the question of which employer messages should be conveyed. This is followed by concept, filming, editing and the final delivery for suitable recruiting and employer branding channels.
The costs depend on the concept, the number of shooting days, the production effort and the post-production. Depending on the objective and scope, the effort can vary. The key is that the film is strategically structured and can be used in the long term.
A good employer branding film comes across as authentic, professional and clear. It doesn't just show beautiful images, but makes corporate culture, values and working atmosphere credibly tangible. That is precisely what determines whether the film builds trust and addresses the right target audience.